The right beer distributor is often the linchpin for a successful beer brand. The process of choosing a distributor to partner with, however, can be challenging. In this post, we’ll dive into the benefits of working with a beer distributor, how to pick the right one for you, and share a short list of some of the best beer distributors in the U.S. to get you started on your search.

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Why Partner with a Beer Distributor?

As more craft breweries open and expand across the country, businesses need to find more efficient ways to distribute their products nationwide. Small beer companies may not have the means to transport, store, and deliver their goods to non-local retailers; many states even prevent breweries from distributing their own beer. In these situations, beer distributors are needed.

Beer distributors have the means and permits to transport beer of all varieties nationwide on behalf of manufacturers. Additionally, beer distributors take full responsibility for the goods in transit until they are finally sold to the retailer, which means your company won’t take a loss if the product gets damaged along the way. The right distributor makes managing your business easier and gives you more room to grow.

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How to Pick The Best Beer Distributor

Selecting a beer distributor can be intimidating at first. After all, you’re trusting your product with an unknown third party–much could go wrong. This is why you need to select a distributor carefully, making sure they meet certain criteria.

Identify Your Preferred Markets & Service Locations

Before beginning the search for a beer distributor, take time to identify your target market and preferred service locations for your product. Doing this first may streamline the process and eliminate distributors from the list who can’t fulfill your expectations. You want to choose a distributor that not only serves your chosen markets but also has experience in those segments.

See Where Your Brand Fits in Their Portfolio

Next, review the distributor’s portfolio. Do they exclusively work with beer brands, or are their clients more varied? Will your brand complement their portfolio or compete with other brands, either internally or externally? When choosing a beer distributor to partner with, you want to make sure your brand will be treated fairly and given the attention it deserves. Don’t be dissuaded if your brand is in stark contrast to other brands in their portfolio, however; you could be just what the distributor is looking for to expand their portfolio.

Find a Distributor with a Good Reputation

Reputation is everything in the business world. Do your due diligence by finding distributors with the best reputations, whether you discover that through Google reviews, word-of-mouth, or other means. Check with other local breweries or others within your market that may have insights on good distributors to partner with. You can also use this strategy to find the beer distributors you should avoid.

Alignment with Their Cultural and Company Values

Partnering with a distributor can be a long-term commitment, so finding a distributor you trust and align with is huge. Working with a company you clash with in terms of culture and values can be frustrating and difficult, no matter their reputation. Take time to research the distributor’s philosophy, mission, and team culture; chat with account representatives to gauge whether or not your brands align.